Why Do You Need a Catchy eCommerce Business Name?
Establishing Brand Recognition
Building brand awareness and loyalty starts with a strong business name.
Customers are 60% more likely to make another purchase from you in the future when they can quickly recognize and recall your business.
Potential customers will find it easier to remember your brand in the congested internet marketplace if your name is distinctive.
Fostering Credibility
Customers' opinions are greatly influenced by your eCommerce company names.
Selecting a name for your website that radiates confidence, excellence, or professionalism will increase its trustworthiness with new users. A reliable name helps build a reliable brand, which in turn boosts conversion and sales as 46% of consumers are willing to pay more for names they trust.
Attracting Customers
A Nielsen survey claims that consumers associate the brand name on their own.
An eCommerce store requires a name that draws customers in and promotes interaction in order to succeed. It should be simple to grasp so that they can quickly determine what you have to offer. Think about using pertinent keywords that are directly related to your profession or area. This enhances your ability to draw in new clients via social media and search engines.
Consider keywords like fashion, clothes, shirt, beauty, etc. if your online store sells T-shirts for ladies, for example.
Improving Visibility
eCommerce business names are another tool that search engines employ to learn more about a company. Choosing a name that is rich in keywords related to your business will improve search engine optimization, enhance online natural discovery, and attract targeted customers to your online store.
Additionally, shoppers are 3.5 times more likely to notice companies that are presented consistently, thus in order to increase exposure, brands must develop a consistent branding identity that includes eCommerce business names, logos, slogans, color schemes, and other elements.
How Should You Choose the Best-Fit eCommerce Business Name?
There are the 5 most important factors you need to consider when choosing eCommerce business names:
1. Relevance to Your Niche
The items, services, or industry you operate in should be directly referenced in the titles of your eCommerce businesses. Make use of keywords that express your company's offerings effectively. This makes it easier for clients to quickly grasp your company.
For instance, if you want to launch an internet company in the fashion sector:
Avoid naming your company Technocon, Fashtech, or Bookaholic.
Consider naming your company Fashionest, Closet, or Wearable.
2. Memorability
Choose a name that is memorable enough to stick out from the crowd yet still sounds natural. Using rhyme, alliteration, or inventive spelling can help people remember your brand. Ask friends and family to test out several possibilities by trying to remember it later.
Avoid naming your company Fashion Store ABC, Home Decor, or Twinkle Jewelry.
Consider naming your company Fashionest, Homecor, or Twinkery.
3. Uniqueness
To make sure your chosen name is not already being used by another business, do a trademark search. Keep names that are too similar to well-known industry figures apart as they may lead to confusion. Verify that the domain name you want for your website is available.
4. Domain Availability
If at all possible, buy the ".com" form of your eCommerce company name. This makes it possible for your online presence and marketing materials to provide a consistent brand experience. Depending on availability, other extensions like ".co" or ".shop" may also function.
5. Cultural Sensitivity
If you intend to do your business within your region or country, this element may not matter at all. But this is essential if you want to expand internationally.
Think about how others may translate or understand your name in different languages and cultural contexts. Try it out on your international pals. You want to be sure that if you expand it internationally in the future, it will not result in any unintended problems.
An essential first step in starting a business is naming your eCommerce venture appropriately. Your chances of success increase with a memorable, catchy name that improves internet discoverability and brand awareness. On dooklik, you can create an e-commerce website for everything you want. For more info, visit www.dooklik.com. Use Dooklik’s well-equipped e-commerce portals to understand what your customers desire, sell your products, grow your market share, monitor your sales, and fulfill a satisfied customer purchase cycle.