TikTok has shared new insights into key trends within the app through an addendum to its “What’s Next 2024” report. The original report, published in December, highlighted key engagement shifts within TikTok. The new update, titled "What’s Next: In Action," aims to provide deeper insights into how these predictions have evolved and what marketers should focus on as we move into the second half of 2024. Here are some interesting highlights from the update.
In the "What’s Next: In Action" update, TikTok revisits its initial predictions and provides a detailed overview of their evolution over the past six months. Here are some key points:
1. Trend Analysis and Evolution: The update analyzes each prediction from the original report, showing how user engagement and content trends have developed. This includes updates on popular content categories, emerging creators, and new engagement patterns. For instance, trends initially centered around short, humorous videos have evolved to include more educational and informative content, reflecting a shift in user preferences.
2. Updated Hashtags: To help marketers tap into these trends, TikTok has included an updated list of key hashtags associated with each trend. These hashtags are essential for increasing visibility and engagement on the platform. By using these updated hashtags, brands can better align their content with current user interests and behaviors.
The report doesn't just provide abstract data; it also includes practical examples and broader trend notes that are invaluable for marketers:
1. Brand Examples and Key Notes: Each trend summary includes examples of how brands have successfully tapped into these trends. These case studies offer practical insights into effective marketing strategies on TikTok. For example, a brand might be highlighted for leveraging a specific trend to launch a viral campaign, demonstrating the impact of aligning content with trending topics.
2. Broader User Behavior Insights: The update also sheds light on broader user behavior trends and shifts. These insights help marketers understand the changing landscape of TikTok and how user preferences are evolving. For example, there might be notes on increased user engagement with live streams or a growing interest in niche communities within the app.
The "What’s Next: In Action" update provides a comprehensive overview of the current state of TikTok trends and offers practical guidance for marketers. By understanding how these trends have evolved and utilizing the updated list of key hashtags, brands can effectively tap into the shifting dynamics of TikTok. This report is a valuable resource for marketers looking to stay ahead of the curve and make the most of their TikTok strategies in the latter half of 2024.